THE ULTIMATE INSTAGRAM GUIDE FOR TIPS, TOOLS, INSIGHTS, AND METRICS OF INSTAGARM ANALYTICS

Now more than fifteen billion users use Instagram as a social media marketing tool for their brands and businesses. Your strategy for Instagram marketing will is miss or little hit without the analytics. You can get tons of information and data with the help of Instagram analytics for understanding how to business is performing on the platform and how one can improve your brand’s results. There are 28 Instagram insights and Instagram metrics that use to improve and measure your performance. A wide range of insights and metrics are provided by Instagram for you to improve the Instagram marketing results, understanding your audiences, and measuring your performances. Receive Instagram reach is one of the marketing strategy for your business growthness.  The native analytics of Instagram provide you with these insights and metrics or other analytics tools of Instagram. The number of comments and the number of followers are the levels one metric. The engagement rate and the growth of the followers have calculated metrics; these are the level two metrics. 28 insights and metrics of Instagram are 

  • profile – branded hashtags,  mentions,  posts, email clicks, call clicks,  website clicks,  profile views,  rhea, impressions, and followers count. 
  • Audience – followers per day, followers per hour, top locations, age, and gender.
  • Posts – views, engagement, saved, comments, likes, reach, and impressions.
  • Stories – people insights, replies, exits, reach, and impressions.
  • Live – viewers, and live viewers.

OVERALL PROFILE ANALYTICS OF INSTAGRAM

  • Branded hashtags – the total number of posts on Instagram with your branded hashtags
  • Mentions – the total no. of mentioned Instagram posts on your Instagram handle
  • Posts  – the total number of posts published by you on Instagram
  • Email clicks and call clicks  – the total no. of taps to email or call to your business
  • Website click – the total no. of taps on the website link on your bio in your profile
  • Profile views – the total number of times your profile was viewed
  • Reach – the total number of individual accounts that saw your any of the posts
  • Impressions –  all your posts are seen in the total number of times
  • Followers counts – the total number of fans following your account on Instagram

OVERALL AUDIENCE INSIGHTS ON INSTAGRAM

  • Followers per Days: when your followers are most active on the days of the week.
  • Followers per Hours: The average times in the metric of hours your fans are on Instagram based on each and every day of the week.
  • Top locations: The top five countries and cities where your fans are.
  • Top locations: The top five countries and cities where your fans are.
  • Age: The distribution of your followers based on their age (65+, 55-64, 45-54 13-17, 25-34, 35-44, 18-24 )
  • Gender: The distribution of your followers based on their gender, women, or men.

STORIES ANALYTICS ON INSTAGRAM

  • People insights: The total count of individual accounts that have seen a particular video or photo in your Instagram story. 
  • Replies: The total count of the number of replies to a particular video or photo in your Instagram story.
  • Exits: The total count of individual accounts exited your story.
  • Reach The total count of individual accounts that saw a particular video or photo in your Instagram story.